The guys I work with at Pop Art just launched a site they’ve been working on for quite awhile now, and I’m really excited to finally be able to talk about it. The site is VisitCascadia.com, and it’s a promotional site for the new Freightliner truck, the Cascadia, framed as a site for a city populated entirely by truckers. It’s really funny, and full of tiny little details everywhere you look. Be sure to check out the extra-tall garages on the town map, the movie showing at the drive-in, and the Request-O-Matic, in which a concerned citizen will email your boss recommending that he buy you a Cascadia.
1 Photo originally posted on flickr.