About six month ago, we launched the first version of Stop the Usual Defects, a microsite for LP to promote the launch of their new engineered wood product, LSL. The concept was to showcase the strengths of LSL by portraying defects in traditional lumber in the style of The Usual Defects. We just reworked the [...]
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How Web Standards Made a Better Site for LP
What started as a simple project with LP to redesign their top-level landing pages quickly grew to encompass their entire site. This brought with it some surprising logistical difficulties, which the Pop Art team overcame through clever use of web standards. The end result is a new look applied across the entire site, with the [...]