About six month ago, we launched the first version of Stop the Usual Defects, a microsite for LP to promote the launch of their new engineered wood product, LSL. The concept was to showcase the strengths of LSL by portraying defects in traditional lumber in the style of The Usual Defects. We just reworked the [...]
Archives for “clients”
Detroit Diesel Redesign
About a month ago, we launched the new Detroit Diesel redesign. We were working on this site when I was first hired at Pop Art, and while I’m proud of the code we wrote the first time, our standards have evolved a bit over time. The opportunity to revisit the site and kick it up [...]
An Event Apart Seattle: Liveblogging the Event!
We’re here! It’s 8:50, and the big screen is showing a slideshow of photos that they guys must have taken yesterday when they got into town. The conference room is really nice – slightly elevated rows as you move back in the room, with Aeron chairs at the desks for each row (no power for [...]