“Geeks are a very large and influential market. As one big example, if not for geeks, Firefox would never have started to catch on in 2004 and broken Internet Explorer’s reign. We installed Firefox on every non-geek’s computer we could find. And while we were there, we set everyone’s search engine to Google instead of Yahoo or MSN, and we made fun of their AOL email addresses until they switched to Gmail. Our preferences matter.”
– Marco Arment, It’s not just the geeks like us