Comments on: In Praise of Specialists http://spaceninja.com/2010/01/in-praise-of-specialists/?utm_source=rss&utm_medium=rss&utm_campaign=in-praise-of-specialists CSS ninja, last of the freelance hackers, greatest swordfighter in the world Tue, 08 May 2012 17:22:29 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: timmaehttp://spaceninja.com/2010/01/in-praise-of-specialists/#comment-88915 timmae Mon, 18 Jan 2010 15:13:38 +0000 http://spaceninja.com/?p=4401#comment-88915 As an owner of a small agency, we wrestle with this each and every time we post a new job. However, I agree that small agencies should hire specialists. Generalists are a great idea but for a small agency; quality of work and staying ahead of curve is vital. Without that edge, a small agency is just a tiny "big agency". Our clients come to us because we can show them things that their larger agencies may not be aware of. To provide this level of service, you must have specialists. They are expensive but those individuals will help set your small agency apart from the rest. Thanks for the great articles, Scott! I enjoy reading them. As an owner of a small agency, we wrestle with this each and every time we post a new job. However, I agree that small agencies should hire specialists.

Generalists are a great idea but for a small agency; quality of work and staying ahead of curve is vital. Without that edge, a small agency is just a tiny “big agency”.

Our clients come to us because we can show them things that their larger agencies may not be aware of. To provide this level of service, you must have specialists.

They are expensive but those individuals will help set your small agency apart from the rest.

Thanks for the great articles, Scott! I enjoy reading them.

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