The entirety of the web seems to be dynamically-fed content wrapped in a pretty package. Great for the creator (I just log in and type something without worrying about design because that steps already done), great for the designer (let’s make all links orange and blinky!).

Everybody can go crazy with their particular interest, pretty much ignore the rest of it, and it all comes together well in the end.

Also, “a lovely photo of a storm trooper” is a nice turn of phrase.