Motrin Messes with Mommy-Bloggers and Loses

This morning, Annie told me about a Motrin ad that a bunch of mom-bloggers were angry about because it was critical of babywearing. She was really upset about it, and convinced that it was an intentional slam on mothers. Since I work in marketing, and Annie majored in Sociology, we tend to have conversations like this where Annie says advertising is evil, and I try to defend it.

In this case, I told her that I doubted it was anything intentional, and that it was probably a case of design-by-committee. Still, I asked her to send me the link so I could check the video out, and figured it would be a good conversation starter at work. Once I watched the video, though, I was startled by how bad it was. I could easily see why people were offended, and as I dug around online to find the details, what emerged was a fascinating story about a big company whose attempt to brand with their target audience backfired badly, and forced them to cancel an entire ad campaign.

To make a long story short (check out this Advertising Age article for all the gory details), the video was posted on Motrin’s website a few weeks ago. Last weekend, at the end of International Babywearing Week, an incredible combination of outraged blog posts, Twitter users, and YouTube replies led to the entire site being pulled offline on Sunday. It was put back up on Monday with an apology.

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New Xbox Experience: One Paragraph Review

My Xbox Avatar

The new dashboard is really slick. The entire thing has been overhauled, to the point where it feels like a brand new console, rather than just a software upgrade. At first, it’s a little confusing if you’re used to the “blades” interface, because everything has been moved around and reorganized, but I think the new system actually makes more sense, and certainly leaves more room to grow. The interface is dramatically improved from a design perspective, and while it no longer feels like I’m “at the helm of the future,” the new design is certainly a better fit as part of a larger media center, which recognizes that games are just one part of what the xbox can do. The netflix integration works as expected, and there’s a higher emphasis placed on streaming content from your PC to your xbox. The biggest change, though, is the avatar system. Much like the miis on the Wii, these are good for making a caricature of yourself, but it’s hard to get something that looks just right. (In my case, I think it looks pretty good except for the skinny little cartoon neck, which makes it look too thin.) Of course, if you’re not trying to make a photorealistic one, there is quite a bit more potential for insanity. I haven’t had a chance yet to try the feature I’m most excited about — ripping games to the hard drive to improve stability — because I fell asleep during the 20-minute copy process.

Quantum of Solace: One Paragraph Review

Quantum of Solace

If you haven’t seen Casino Royale yet, go see it before you see this one. Unlike Bond movies in the past, which were all stand-alone, this is a true sequel to the first movie. It opens maybe an hour after the finale of Casino Royale, and jumps right into the action. Continuing their general theme of “Bond is an incredible bad-ass,” this movie has gunfights, car chases, knife fights, airplane chases, fist fights, boat chases, and even an opera fight. Where the first movie was a little more cerebral, and spent a good hour focused on the poker game, this one is all action. I love the rebooted Bond, and this one definitely lives up to the old tagline, “Everything He Touches Turns to Excitement!