Selling Web Standards is Hard

I recently had a fascinating conversation with our VP of Client Services. Long story short, I learned that selling web standards is difficult, because many of the benefits it offers are “soft.” For instance, if we tell a client that the extra money we charged them to upgrade their site to web standards will make future updates easier, the Client Services team is afraid the client will come back and say that we should charge them less for updates.

For a standards zealot like myself, this was hard to hear. Like most deciples of Zeldman, when someone asks me why we should use web standards for a site, I go back to the CSS talking points in this article from A List Apart. First, web standards mean dramatically improved accessibility, even degrading gracefully in older browsers that don’t support CSS. Secondly, standards-compliant sites tend to be cheaper to produce and maintain when compared to older table-based layouts, and finally, standards mean that a site is “future-proof” because they will be much easier to maintain and update as time passes and coding standards continue to change.

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The Simpsons Movie: One Paragraph Review

Maggie vs Mr. Teeny

If you like the show, you’ll like the movie. Enough said for most people. Nearly every character makes an appearance, and all the bits you would expect are here, plus some excellent new stuff with Homer’s pet pig. However, I can’t help feeling that South Park made the transition to the big screen better by adapting the show to the new format, rather than just making a 90-minute episode. I’m not saying that this should have been a musical (though the monorail song would have been nice), but on the whole, this feels like it’s missing some critical spark to really push it over the edge. Still, lots of great moments and quotable lines to keep the die-hard fans happy. Plus, I’ll be humming the Spider-Pig theme song for days.

Xbox 360 Repairs – Part Two

My 360 is on the way home to me! I got the box to ship it to Microsoft on the 16th, and they received it on the 18th, and then today I got this email:

Dear Scott Vandehey,

Xbox Customer Support Service Request ID #: XXX
Serial Number: XXX

Good news, your Xbox console has been shipped! You can expect to receive it in 3-5 business days.

For your convenience, your shipping information is provided below:

Carrier Name : UPS
Carrier Tracking Number : XXX

You may track the status of your package using the UPS website and the tracking number provided above.

If you have questions, please go to www.xbox.com for the most up to date information.

Thank you for your business.

Note: Please do not reply to this message, as it is not a monitored e-mail address.

I was worried that this was going to take a long time, but this is actually a pretty respectable turnaround. With luck, I’ll have my 360 back up and running within a week!

Stinky Tofu

Stinky Tofu

Shortly after I started my job in Seattle, the creative director started talking about making a trip out to a Taiwanese restaurant where I and the other new guys had to try Stinky Tofu, a dish which has been described as “a violation of the geneva conventions,” and which has gotten street vendors in Taiwan fined for breaking air pollution laws.

For weeks, he would regal us with stories about Stinky Tofu. The odor was so strong that you wouldn’t be able to smell or taste anything else for the rest of the day after eating it. It was so foul-tasting that most people could only choke down a single bite. We heard that the waiters would laugh when you ordered it, and then watch eagerly as the stupid foreigners tried to eat it. He seemed to relish building the anticipation with each description of its paint-peeling powers. He took great pride in his multicultural heritage, and he assured us this was the worst thing he had ever tasted from any nationality.

Finally one day we all piled in the car and drove to this utterly unremarkable Taiwanese restaurant. The paint was, in fact, peeling, and there were faded paintings hung on the walls. The main dining room was pretty small, about six tables, and completely deserted. On one table in the corner, an older man in an apron was rolling dumplings and watching a Taiwanese news channel.

Our waiter was a younger guy, who did seem to be amused as the creative director took great delight in ordering a plate of Stinky Tofu for the table. The rest of us took our turns ordering our food, and then waited. There were two of us who were going to be trying it for the first time. My cohort looked worried.

When the plate arrived, it looked pretty much like the photo, but with six pieces instead of three. Each piece was bite-sized, and covered in a sickly-looking sauce. The smell was pungent. It wasn’t as horrific as it had been described, but it was certainly unpleasant. The creative director was grinning from ear to ear as he watched me and my fellow newbie eye the plate suspiciously.

There was only one thing to do. I grabbed my chopsticks, picked up one of the pieces and ate it. It was squishy, almost a little rubbery, and the taste was powerfully bad. But all you have to do is chew for a second and then swallow, and it’s all over. The taste lingered, but not enough to really sour the whole meal. It was very much like eating something really spicy on a dare. The only thing you can do is sit there and act like there’s no problem as the chili burns a hole in your esophagus.

He looked disappointed when I didn’t jump out of my seat or spit it back out onto my plate. He asked me how it was, and I told him that it wasn’t that bad – probably the second or third worst thing I’d ever tasted.

My companion had watched me with dismay, and now it was his turn. He picked up his piece and tried to take a little bite out of it. This was probably the worst thing he could have done. Not only did he look timid, but he now had the stinky tofu sauce all over his lips, and he was going to be tasting it for the whole day. He would have been better off jumping into the deep end and taking the whole bite.

He gave the creative director the show he’d been waiting for. Coughing and practically choking, gulping down water and eating other things to get the taste out of his mouth. The creative director looked overjoyed at his suffering. After that, the plate made its way around the table, and most of the rest of the group also had a piece, agreeing that it was as bad as they remembered.

As we drove back to the office, I was feeling pretty pleased with myself for playing it so cool. Admittedly, it was pretty bad, but it wasn’t nearly as bad as it had been hyped up. So you can imagine my frustration when we got back to the office and I heard him telling to story to another coworker:

“So the plate came, and Scott took a piece and just ate it like it was nothing! It was pretty cool, but I think they gave us the white people version, because it was way stronger last time I had it.”

Edit: I originally wrote that we went to a Korean restaurant. I have since been repeatedly informed that Stinky Tofu is Taiwanese. Sorry about the mix-up.

The Rules of Monster Movies

In the October 2004 issue ofWired, there was an article about these guys who work for the SciFi channel whose job is to screen monster movies to decide which ones get aired. Long story short, they decided they could do a better job than the submissions they got, and that’s how we got all those “SciFi Channel Originals” likeMansquito,Hammerhead, andSnakehead Terror. The story was largely unremarkable, except for one detail that has firmly lodged itself in my head and started influencing the way I approach a lot of things. These guys came up with a set of rules for making monster movies.

Over the years, the Sci Fi guys have developed some firm ideas about how a monster movie should be made. The first rule: Show the monster. The failure of independently produced features to give ample air time to monsters was what drove the Sci Fi Channel to make its own movies in the first place, and the need for frequent shots of the creature remains an article of faith. Of course, some of their movies involve not monsters, but aliens. In that case, rule one becomes: Show the alien. The second rule: Put the monster in the title. “Boa vs. Python does better thanTerminal Invasion,” says Regina. This is becauseBoa vs. Python makes an unmistakable commitment to giant snakes, whileTerminal Invasion doesn’t indicate that people will be murdered by aliens while snowed in at an airport. The best titles are as explicit as legal documents.

Invariably, a Saturday night creature feature runs for 88 minutes. The creature must appear by minute 15. Hollywood dogma calls for a plot structure of three acts, but three-act dramas are too slow for Cannella, Vitale, and Regina. Cannella tells his writers and directors that he wants a death every eight minutes – including monsters eating people and pooping them out. Their movies come in seven acts. That gives you six cliffhangers, plus a climax, if you do things right.
We’ve Created a Monster!, Wired 12.10

Now, that’s a funny list, but what’s really seized me about it is that these guys have taken their craft, and reduced it down to the core of what makes it enjoyable. They’ve identified what bothers them about the genre, and they go out of their way to avoid it. They’ve figured out what they love about it, and do anything they can to enhance it. By crafting these guidelines, they’ve improved their work as a whole.

How could your craft benefit from a list like this? What do you love and hate about your field? If you made a list of rules, what would it look like?