I recently had a fascinating conversation with our VP of Client Services. Long story short, I learned that selling web standards is difficult, because many of the benefits it offers are “soft.” For instance, if we tell a client that the extra money we charged them to upgrade their site to web standards will make [...]
Archives for July 2007
Citations, Emphasis and Italics
Wanna get a headache? Go type “html book titles italic em” into Google and read for about 15 minutes. What you’re looking at is an intense debate over the best way to mark up a book title using HTML. I’ll save you some time and tell you that after several hours, my conclusion is that [...]
What Scotty from Star Trek Can Teach Us About Managing Expectations
Kirk: “How long to re-fit?” Scotty: “Eight weeks. But you don’t have eight weeks, so I’ll do it for you in two.” Kirk: “Do you always multiply your repair estimates by a factor of four?” Scotty: “How else to maintain my reputation as a miracle worker?” Kirk: “Your reputation is safe with me.” – From [...]
An Event Apart Seattle 2007
Last year, I attended An Event Apart 2006 in Seattle. It was a great event, although I remember it being really rushed, because they seven sessions packed into one day. So when I heard that they were coming back to Seattle, and had changed the format to two days, I signed up right away. I’m [...]