When I saw this lying on the sidewalk, I actually did a double-take. There’s no way they misspelled that, I thought. Surely this is some elaborate pun that I just don’t get. I mean, do they not have spell-checkers at the New York Times?
The Importance of Proofreading
Grandpa ... B-)
I don’t think they can afford spell-checkers. Their ad revenue and subscription rates have tanked badly over the past couple years. The grey lady is in serious trouble. If they don’t turn it around, we’re not likely to see them around much longer.
Dev
(Sorry about the comments on old blog posts, but I’m just now catching up.)
All I can think about this is that it’s some kind of play on words, but I can’t find anything other than “the wolds of Yorkshire” and “wolds are hills” and a guy named Eddie Wold seems to be a world class Bridge player. :) Interesting typo. :)
Thom
What’s sad? I think it took me three or four looks at that to catch the typo. The more I write, the less I proofread. Which is frightening.
Valerie Hoecke
Guaranteed the NY Times’ direct mail agency is to blame, not their writers. Journalists don’t deign to work on advertising overmuch.