I actually couldn’t watch the “rap” all the way through the first three times I attempted to. Gabe had only caught about seven seconds of it when he began to bleed freely from the nose and mouth. Was this some haunted video, then, like the one in The Ring? Would I soon die? I have wished to; since I took in the vile width of this thing thoughts of my own death are the only salve. There is an especially demonic portion of the video - let us say thirty-one seconds from the hated beginning, which was the end of all pleasure on Earth. Their Godforsaken stooge begins to wave around a PSP faceplate he has printed out, but they have sped up the footage so that by thirty-six seconds in there can be no doubt: the man has been lobotomized. There is no man left. In the video, the meat continues to twitch, electrical accidents birthing grotesque jerks in the unknowing beef. It speaks! But it is not language. It is like the wind blowing through a pile of skulls.
– Tycho, from Penny Arcade, discussing Sony’s “viral” marketing video for the PSP
Hi, I'm Scott Vandehey
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