In what advertising industry watchers said is a first, a Portland pizza company, Pizza Schmizza, has hired homeless people off downtown sidewalks to take part in a guerrilla marketing campaign. They are paid in pizza, soda and a few dollars. “I think it’s a fair trade,” said Schoeff, 20.
by Andrew Kramer
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I’ve seen them … there are several of them and they’re not all street kids. Kind of a clever idea, really.