eh, it’s not like they weren’t doing market research before.. i doubt they’ll really get any new info from brainwave scans than they would from just having people press buttons when they saw ads they liked.
what’d be cooler, i think, is if more people considered what advertising was really trying to say to them, and sort of increase their awareness of how it’s all lies and nonsense. then it’d no longer be effective and companies would have to compete on quality and stuff.
I hope so… as long as they’re only allowed to look, not touch, (if it works at all) there’s reason to expect that more people will get angry about this.
Oh yes, and I do not at all like the way they apparently try to brush away people’s concerns by dismissing them as fear of some “spooky qualities” of the technique (giving rise to ideas similar to “cameras steal your soul”), essentially looking down on anybody who, IF they can get it to work and use it legally (I think that last point would cause them more trouble over here than in the US, but I may be wrong), would not like it as on some poor savage not yet exposed to civilization and modern technology.
Uh… magic. Yes. I’ve got a magic camera right here that will take a picture of you and - thanks to the wonders of modern technology ancient majicks salvaged from the ruin of Atlantis, it will do so without stealing your soul! I’ll make it cheap for you. Two kilograms of solid gold, what do you say?
They mentioned in that article (or a linked one) that people were becoming more savvy and resistant to advertising, and the new technology is kind of a response. It’s an arms race; people’s callused indifference against marketing’s increasing sophistication and subtlety.
It’s easy to dismiss this as “not really anything new.” That doesn’t make it innocuous. The ad industry is working to maintain its foothold in peoples’ minds even as their precious “consumers” try to shrug them off.
If you could take this stuff back in time fifty years and use it on people, it would be like crack.
I'm a 30-year-old web producer and CSS Ninja working at Pop Art who has been making websites for over 12 years. I live in Portland, Oregon with my wife and baby daughter, where I spend my free time playing video games and watching movies.
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soo….
do you think if I took an MRI and just thought FUCK YOU really hard, they’d get the hint?
naahhh…
December 4th, 2002 at 4:43 pm
what never ends?
December 4th, 2002 at 8:47 pm
its possible
December 4th, 2002 at 8:48 pm
eh, it’s not like they weren’t doing market research before.. i doubt they’ll really get any new info from brainwave scans than they would from just having people press buttons when they saw ads they liked.
what’d be cooler, i think, is if more people considered what advertising was really trying to say to them, and sort of increase their awareness of how it’s all lies and nonsense. then it’d no longer be effective and companies would have to compete on quality and stuff.
December 4th, 2002 at 10:23 pm
I am against this.
December 4th, 2002 at 10:36 pm
I hope so… as long as they’re only allowed to look, not touch, (if it works at all) there’s reason to expect that more people will get angry about this.
December 5th, 2002 at 1:05 am
Oh yes, and I do not at all like the way they apparently try to brush away people’s concerns by dismissing them as fear of some “spooky qualities” of the technique (giving rise to ideas similar to “cameras steal your soul”), essentially looking down on anybody who, IF they can get it to work and use it legally (I think that last point would cause them more trouble over here than in the US, but I may be wrong), would not like it as on some poor savage not yet exposed to civilization and modern technology.
December 5th, 2002 at 1:14 am
And how exactly do cameras not steal your soul?
–Alex
December 5th, 2002 at 12:16 pm
Uh… magic. Yes. I’ve got a magic camera right here that will take a picture of you and - thanks to the wonders of modern technology ancient majicks salvaged from the ruin of Atlantis, it will do so without stealing your soul! I’ll make it cheap for you. Two kilograms of solid gold, what do you say?
December 5th, 2002 at 5:56 pm
They mentioned in that article (or a linked one) that people were becoming more savvy and resistant to advertising, and the new technology is kind of a response. It’s an arms race; people’s callused indifference against marketing’s increasing sophistication and subtlety.
It’s easy to dismiss this as “not really anything new.” That doesn’t make it innocuous. The ad industry is working to maintain its foothold in peoples’ minds even as their precious “consumers” try to shrug them off.
If you could take this stuff back in time fifty years and use it on people, it would be like crack.
December 6th, 2002 at 11:38 am